Address6/F Yongding Building 618, No.3388 GonghexinRoad, Jingan District, Shanghai 200085, China
Usually, corporate image is determined by internal and external image survey, market research, product analysis and business performance analysis.Then it is composed of philosophy, purpose, spirit, development goal, business strategy and other spiritual factors.
1. The concept image helps to enhance the development strength of the enterprise, improve the enterprise image, and provide competitive profit service for the market.
2. The idea and image should reflect the characteristics of the enterprise and be universally recognized by the society.
3. Concept and image are the value system of an enterprise, and the corresponding system of each element is interrelated.